Our Story

Joseph Smith, Founder and Chief Inspiration Officer
Deona Smith, Chief Executive Mom


Culture Kids offers fun and educational products from diverse suppliers that feature the beauty and genius of kids of color. Culture Kids celebrates diversity and educates children about their cultural legacy. Children need positive images, and we feel our products provide inspiration and creativity. 


It was July 2017 when my then 9 year-old son, Joseph, said he wanted to start a business. After years of watching me as a full-time mompreneur, it was no surprise that he wanted to own a company. I quickly agreed and we decided to spend the day exploring business ideas.

Our journey in Washington, DC took us to several shops and concluded in a local toy store. The store was filled with amazing toys and books, but Joseph mentioned the lack of items for boys and children of color. It was that shopping experience and our appreciation for the quality time we'd shared playing games that inspired us to create Culture Kids - a store with toys designed to feature kids of color, awaken a child's imagination and appeal to the kid in everyone.

Another goal of Culture Kids is more personal. It is to teach Joseph entrepreneurship. The skills and experiences running Culture Kids will follow him throughout his life. Now 15 years-old, he is the owner and chief inspiration officer and takes part in every segment of the business. 

Recently, we founded the Culture Kids Foundation, a nonprofit organization committed to offering children arts and cultural experiences. We strive to show them the world by exposing them to people, places and things they may not ordinarily see. We hope to open their minds to greater possibilities. 

Thank you for stopping by our digital home. We hope you shop with us and come back for new products launching soon. 

Peace and blessings!

Deona Smith